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Our Story


We are  building Samarth with the singular mission of bringing peace of mind and happiness to elderly in India, and their children like us who care for them.

Lack of adequate care and trusted support for seniors is a real issue in India, that affects us regardless of economic and social status. As a result, most elderly compromise on their needs and lifestyle despite financial independence. We have personally witnessed the trauma that accompanies ‘less than the best’ support we are able to offer our parents. Social changes, are accelerating the magnitude of this problem. We are determined to try and solve it for our parents and the elderly through Samarth.


Asheesh Gupta

Making life easy and fun for senior citizens has been Asheesh's dream even as he donned a variety of hats from an oil exploration engineer at Halliburton, a strategy consultant at McKinsey & Company, a business builder with the Hero Group, an entrepreneur who co-founded 9.9 Media, one of India’s leading niche media companies, and an educationist. He founded Samarth to enable elders to live independently on their own terms and as he says​,​ "have a son or daughter on call."

Anuradha Das Mathur

Years of being a pillar of support for elders in her family has given Anuradha deep insights and further fuelled her passion to help senior citizens live and enjoy life. She also runs a Foundation that has been training care-givers for seniors for last many years. A person with boundless energy, she is the Founding Dean of The Vedica Scholars Programme for Women and Co-founder of 9.9 Media. 

Sanjay Ahuja

First-hand experience of balancing life between his children and family in the US and the needs of his parents living in India motivated Sanjay to be part of Samarth’s core team. Sanjay has worked in thirty five countries with organizations such as Halliburton, IBM, and CMC over last 30 years, and has spent recent years leading a privately held innovative consumer products company in the US.

Gaurav Agarwal

Gaurav is a seasoned professional with nearly two decades of experience in setting up and managing service operations with large global banks and fast-scaling micro-finance start-ups like Fino. He brings a unique ability to execute alongside the frontline as well as architect the operations backbone at strategic level. Gaurav is a B. Tech from Manipal and an MBA from FMS, Delhi. .

Advisory Council

Sanjay Sarma

Founder, SSARMA Consults;

Brand Startegist;

Co-founder, Indiescope

Dr. Neelakshi Mahanta

WHO Fellow in Geriatrics;

Professor & Head of Medical Oncology,

State Cancer Institute, Assam

Dr . Nagendra Swamy

Former Group Medical Director,

Sr. President and Chairman Quality Council

N. Sriram

Managing Trustee
Samriddhi Foundation, Chennai

Manu Raman

Former COO, Mu Sigma
Co-founder Goodhands, an eldercare pioneer in Bangalore

Vivek Atrey

IAS, Former Deputy Commissioner
Panchkula Distt.

Anupam Bhasin

Educationist & Consultant
Former Director, Hero Group

Maxwell Pereira

Jt. Police Commissioner of
Delhi (Retd.)

Rajendra Prasad

Former President & CFO
SRF India Ltd.

Probir Sen

Vice President, Helpage India
Ex. Chairman, Air India

Asha Das

Secretary (Retd.)

Min. of Women &

Child Development


  • Simran Medicos
  • Raju Opticals
  • MITS Diagnostics
  • The Grills King
  • Dr. Bhatia's Dental Clinic
  • Brother Opticians
  • Care 24
  • Tea Halt
  • Viaan Eye & Retina Centre
  • ANTS Digital
  • HCL Healthcare
  • The Ancient Barbeque
  • EyeQ
  • Life Circle
  • The Chocolate Room
  • The Spice Wok
  • The Spice Lab
  • Paras Hospitals
  • Khaaja Chowk
  • Pestonics Pest Management
  • Jasper Hotels
  • Delhi Pain Management
  • Batra Hospitals
  • Artemis Hospitals
  • Sterling Holidays
  • Apollo Pharmacy
  • InterContinental Hotels Group
  • Max Healthcare
  • Nedmeds
  • Columbia Asia
  • Healers At Home
  • Crossroads
  • Faasos
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