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Startups Redefining The Senior Lifestyle Landscape

28 December, 2016

, seniors

Business opportunity aside, in a country with a growing senior population, it seems almost natural that someone would consider a startup that could cater to the needs to people over sixty. Some groundbreaking work is being done to help seniors live better, be more engaged and find products of use.


Perhaps Rahul Upadhyay of Senior Shelf saw the trouble seniors had to go to for basic needs. Even a wheelchair or adult diapers require days of hunting for the right brand. Naturally, seniors may not have the inclination to spend a day hunting for things that should rightfully be available to them. Senior Shelf curates these products, and also delivers them home. Take your pick from foot warmers and cuffs to BP machines and safety handles.


Senior Talkies is a digital magazine that caters to the 60 plus demographic. With their relevant content and a section dedicated to senior entrepreneurs, if you need inspiration to start something on your own, look no further!


BeautifulYears takes senior safety up a notch and does up the entire home to make it safe and senior friendly. We know that preventing falls is the best way to stay healthy in old age, and what could be better than a home complete with rails, toilet support, anti-slip mats and the like?


Not to be left far behind, SeniorWorld is on the innovation side of things. They build products from scratch keeping in mind the specific needs of seniors. Their Easyfone, a specially designed phone with more accessibility, lets you keep in touch with less of a hassle. Also in the pipeline are products that can make the use of social media easier for the elderly.


For a market that has long been underestimated, several of these startups have gained positive responses and traction, sometimes within just a few months. It really makes us wonder why no one thought of this before!


How do you feel about starting up on your own? While building a stable business from scratch takes some serious determination, you can also use existing skills and take up freelance projects. Not only is it a viable source of income, it can keep you engaged and give you something meaningful to do each day. If you sell handmade products, do consider signing up with the Silver Surfers Club. Their frequent flea markets and exhibitions are the talk of Bengaluru.

We look forward to seeing our own community members taking part in the startup culture!


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