Google Flights - Save Money on Airfare BookingGoogle is rolling out a major update for its flight and hotel search. New are a recommended booking date for the best price as well as an improved hotel search.
Google is no longer a pure web search for a long time. Five years ago, the company introduced its own search engine for flights. Since the beginning of Google Flights the algorithm has been continuously improved and expanded.
In October, a big update has been rolled out to make it possible to book flights at the lowest price. The prices of flights change sometimes several times a day - the new update of Google Flights starts here and shows the user the perfect time to book.
Google Flights is part of the vacation planning portal " Google Destinations ", which also displays travel by train and allows the booking of hotel rooms.
Google Flights suggests the user to a route alternative dates. For example, if you want to fly from Hamburg to London, Flights indicates that a flight could be much cheaper three days later. Google Flights also suggests alternative airports near the destination. Again, the user can save a lot of money if he flies over London Stansted and not via London Heathrow.
Stay informed about routes
Google indicates the cheapest price and alternative airports near the destination.
With the update was introduced the tracking of flights that have not been booked yet. With the Google Flights app or via e-mail you can get informed about the current price situation in real time. The user is thus bound to Google Flights and leaves the Google universe even more rarely when planning travel.
Revision of the hotel search
Google's hotel search also receives a major update. New are the so-called "deals".
With the last update also the hotel search by Google was revised. The user is now shown whether a hotel has fallen in price. If there is a price reduction, this reduction is marked "Deal". These deals can be viewed directly in the hotel search with a filter. Forecasting or tracking prices is not possible in Google's hotel search. The reason for this, according to Google, is the fact that hotels do not change their prices as often as airlines and therefore no accurate forecasts are possible.
Rollout of the new update
The new update will be released in the coming days and weeks on all platforms and in all languages. In German-speaking countries, some users can already access the new data via mobile devices.
Importance of the new update for airline and hotel search engines
Google continues to expand its supremacy in flights and hotels. The search engine binds users further to their own services, so that other providers in the market have to resort to alternative traffic sources. Large airline and hotel search engines have been relying on massive TV presence for years to strengthen customer loyalty. The comparison portals will have to rely more on AdWords , so as not to lose more users.
In addition, the user should be bound by innovative features to the respective comparison portal. In recent years, portals such as holiday guru have received much attention in the scene through all-in-one deals. In the Google universe such packages are not yet bookable. Comparison portals can bind the user rather by such features. Discount promotions also play an important role here.