I want to take this opportunity to introduce Samarth, a social venture which has developed a unique professional model for creating a support structure for the elderly enabling them to live a high-quality independent lifestyle.

We all want to create and be part of great workplaces which bring out the best in people and support them in delivering impact. Progressive leaders are finding innovative ways to keep their people inspired, motivated and productive and provide them a supportive environment. We at Samarth are delighted to share a proposition which is extremely relevant in this regard.

As work and life get increasingly intertwined, employees’ personal responsibilities and life play an ever-increasing part in their approach to work. It is not unusual to see high performing and capable employees pass up new opportunities, promotions, postings to take care of family responsibilities. An important factor affecting employees is caregiving for parents.

The facts are revealing: Nearly one in four workers provide eldercare. The proportion is even higher for employees above the age of 40, just as people are reaching their peak years for earnings and achievement. A new report by the Harvard Business School finds that businesses largely are disconnected from the caregiving needs of their employees. Caregiving employees cost companies in the US up to an estimated $33.6 billion per year in lost time and productivity. At Samarth, we help organizations not only plug this loss but also differentiate themselves in espousing the values of care and empathy for their employees.

Samarth has now become India’s leading elder care organization offering a full-range of family-quality services for elderly across the country which may otherwise require as son or daughter to look after. These range from health and clinical care, ensuring safety and security, emergency response, home maintenance, errands, travel and even engagement and mental stimulation (see http://bit.ly/samarth_careplan).

This “Backup elder care” helps employees reduce the amount of caregiving work as well as stress that they end up carrying to work.

To know how you can take advantage of Samarth’s services for your organization at no cost, please drop me a mail (gaurav@samarthcommunity.in )or visit the website (https://www.samarth.community/care-for-parents)